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New Shop Captures Niche Market
A new shop in Caerphilly town centre is catering for an increasing number of customers who are looking for clothing which allows them to express their individualism. Mojo King (Caerphilly) is situated in Clive Street, which is located at the top of Cardiff Road. The independent clothing retailer is run by James Parker and stocks a range of men’s apparel as well as shoes and accessories which are inspired by the 1960’s. James had previously worked at Mojo King in Wellfield Road Cardiff and had known the owner Paul Reeves for many years. Paul felt the time was right to expand the business and offered James the opportunity to start the Caerphilly business as a franchise. The shops design and merchandising are inspired and influenced 1960’s, even down to the Motown music playing in the background. James said: At Mojo King we aim to provide our customers with a truly distinctive shopping experience. Since we opened we have had lots of customers come in including young people who love the ethos of the 1960’s and are looking for a different way to dress which lets them stand out in the crowd. James continued: Although you don’t have to be a total lover of the 60s to appreciate the style and brands on offer, the appeal of a unique, smart jumper, shirt, pair of trousers or a coat is across all ages and generations.