Blackwood based Just Love Food Company, which makes nut free cakes has just seen it’s order to supply 42 tesco stores increase to 140 across the UK. The company was created in 2010 by former Memory Lane Cakes manager Mike Woods after he became frustrated sourcing cakes for his children who suffer from nut allergies. He spotted a gap in the market and decided to open up the business in Blackwood employing local people from the Caerphilly area and it is hoped the new contract to supply 4 cake lines to 140 stores and a possible increase of an additional 2 cake lines to 350 stores will lead to many more jobs for the local community.
Just Love Food Company has 10 different food lines showcased on their website but they will be supplying Tesco with their nut free Pirate, Princess, Happy Birthday and Celebration cakes.
The contract comes after the company met with local Tesco buyer Mr Grant who introduced the cakes to the 42 local stores in Wales within 5 months of the business opening and Mr Grant saw the potential of the business with it’s owner Mike Woods having excellent understanding of the market area with his past experience and introduced the innovative food supplier to head buyers at Tesco.
The contract is set to increase turnover at the Blackwood based company up to 80%. For more information on visit the Just Love Food Company website